Brisbane has a new star attraction, and it’s turning the city blue(y). Bluey’s World, an interactive family-friendly experience, has just opened its doors, inviting fans of the hit children’s TV show into the Heeler family’s world for the first time.
Bluey, the lovable blue heeler pup adored by kids and grown-ups alike, has become a true Aussie icon. Her playful adventures, family fun, and everyday moments in Brisbane have captured hearts worldwide, turning the Queensland capital into a global hotspot.
Now, fans can dive straight into Bluey’s world with a magical new experience that brings the show to life.
This 70-minute guided journey happens at Brisbane’s Northshore Pavilion, a specially built 4,000-square-meter space by the Brisbane River in Northshore-Hamilton. Small groups are welcomed by a fairy (remember the Fairies episode?) into a perfect replica of the Heeler family’s house, complete with its red roof and classic Queenslander charm.
From there, a friendly garden gnome becomes your guide on an unforgettable adventure with Bluey, Bingo, Bandit, and Chilli. The experience is packed with hands-on fun, interactive games, puzzles, and stunning sets.
Instead of thrilling rides, this attraction focuses on what Bluey does best—encouraging imagination, creativity, and teamwork. The storyline is inspired by the show, with playful nods to fan-favorite episodes like Keepy Uppy and Magic Xylophone.
It’s a chance for families to step into Bluey’s magical world and create their own joyful memories.
Bluey’s WorldLife-size recreations of iconic scenes from the show include the Heeler family’s living room, Bluey and Bingo’s cubby house, their bedroom, and even the backyard, complete with a giant poinciana tree.
Beloved characters like Chattermax and Unicorse guide the adventure, adding to the magic.
Fans will also delight in spotting hidden Easter eggs and small details that make this experience a dream come true for any Bluey enthusiast.
Plan Your Visit:
- When to go: Bluey’s World is open daily until September 2025. Book tickets here.
- Get there: Take the CityCat ferry to Northshore Hamilton.
- What to do: In addition to Bluey’s World, fans can explore Brisbane sites that inspired the show, including New Farm Park, South Bank, and Kangaroo Point.
- Where to stay: Crystalbrook Vincent in Howard Smith Wharves offers family rooms and easy ferry access to the experience.
- Where to eat: Enjoy family-friendly dining at Felon’s Brewery in Howard Smith Wharves, complete with stunning river views. For a weekend treat, check out Eat Street Northshore for a variety of international street food.
After the hour-long adventure, visitors can enjoy an extra 60 minutes to grab a bite—maybe a spring roll or pizza from the Golden Crown Takeaway—explore the gift shop, or let the kids run wild in an indoor playground modeled after Bluey’s Brisbane neighborhood.
A Local Treasure with Global Fame
Bluey’s worldwide success is a huge source of pride for Brisbane. Created by Joe Brumm and brought to life by local studio Ludo for ABC Kids (co-commissioned by ABC Children’s and BBC Studios), the show has reached heights rarely seen in Australian children’s programming.
Now airing in over 60 countries and a hit on platforms like Disney+, Bluey has become a global favorite. Bluey’s World is more than an experience—it’s a celebration of this success, a thank-you to fans, and a tribute to Brisbane’s exceptional creative talent.
Bluey’s World“Hosting Bluey’s World here in Brisbane is a perfect fit,” said Andrew Powell MP, Queensland’s Minister for Environment and Tourism, as well as Minister for Science and Innovation.
“Queensland is Bluey’s real-life home, and we anticipate a massive economic boost from this event, with hundreds of thousands of visitors expected and more than $18 million contributing to the local economy. And those numbers will only grow as more people discover how truly special this experience is.”
For Brisbane locals, Bluey’s World adds an exciting new option to the city’s family-friendly attractions, creating a fun way to spend a day while celebrating a cherished home-grown icon. For visitors from farther away, it’s a chance to connect with a show that’s captured hearts worldwide and to explore the places that inspired its vibrant world.
Whether you’re meeting Bluey and Bingo in person or stepping into the imaginative sets and activities, the experience embodies the playful, joyful spirit of the show—and of Brisbane itself. More than just an attraction, it’s an invitation to dream, play, and see life with a little extra wonder, just like Bluey.